The Full Story
LINA DZHEL
Obsessed with haircare from an young age, I was always researching traditional and innovative hair care methods, testing out natural ingredients and formulating products. My goal was to find a natural solution to short and damaged hair. I wanted a long, thick and shiny hair...and I wanted it fast! I was about 16 years old when I found a combination of liquid vitamins and oils that helped me achieve just that. I started using the product fortnightly as I knew the formula contained strong ingredients and wanted to be gentle to my scalp. The results were incredible and it didn't took long before my mom and friends (I love you all) started making compliments about my hair and asking what I had been using. Would have been selfish of me to keep it a secret. So, I gave a bottle to each of my best friends to try it out. Two months later one of my friends called and said: "Lina, you should start selling it! This stuff is great!!!"
-"Haha, I laughed. Well, maybe one day I will."
So here we are; over a decade later, I am finally sharing my age-old beauty secret with each and every one of you. Now combined with the benefits of the modern world to provide the best solutions to your hair and scalp concerns. I am extremely happy for sharing my haircare journey with you and I thank you all for being part of it.
It's no longer about me. Now, it's all about you.
Truly Yours,
Lina Dzhel
Our Mission
is to promote Natural Beauty...
This involves celebrating and preserving the authenticity of individuals and the environment, emphasizing inner confidence, self-care, and sustainability in personal grooming and lifestyle choices.
We want to be part of your haircare journey and help you achieve your hair goals by creating the most efficient formulas focused entirely on natural ingredients.
Remember: Natural is beautiful.
You are beautiful!
Our Vision
Kind to Nature & You
Cruelty Free
SLS Free
Sulfate Free
Paraben Free
Alcohol Free
Recyclable products
No excuses!